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Understanding Service Consumers

Af: Jochen Wirtz Engelsk Paperback

Understanding Service Consumers

Af: Jochen Wirtz Engelsk Paperback
Tjek vores konkurrenters priser

 

In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying and using a service? What determines their satisfaction with it after consumption? Without this understanding, no firm can hope to create and deliver services that will result in satisfied customers who will buy again. Understanding Service Consumers is the first volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

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In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying and using a service? What determines their satisfaction with it after consumption? Without this understanding, no firm can hope to create and deliver services that will result in satisfied customers who will buy again. Understanding Service Consumers is the first volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

Produktdetaljer
Sprog: Engelsk
Sider: 56
ISBN-13: 9781944659097
Indbinding: Paperback
Udgave:
ISBN-10: 1944659099
Udg. Dato: 17 sep 2017
Længde: 0mm
Bredde: 0mm
Højde: 0mm
Forlag: World Scientific Publishing Co Inc (USA)
Oplagsdato: 17 sep 2017
Forfatter(e): Jochen Wirtz
Forfatter(e) Jochen Wirtz


Kategori Markedsundersøgelser


ISBN-13 9781944659097


Sprog Engelsk


Indbinding Paperback


Sider 56


Udgave


Længde 0mm


Bredde 0mm


Højde 0mm


Udg. Dato 17 sep 2017


Oplagsdato 17 sep 2017


Forlag World Scientific Publishing Co Inc (USA)

Kategori sammenhænge