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Understanding Service Consumers
Engelsk Paperback
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Understanding Service Consumers
Engelsk Paperback

130 kr
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In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying and using a service? What determines their satisfaction with it after consumption? Without this understanding, no firm can hope to create and deliver services that will result in satisfied customers who will buy again. Understanding Service Consumers is the first volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

Product detaljer
Sprog:
Engelsk
Sider:
56
ISBN-13:
9781944659097
Indbinding:
Paperback
Udgave:
ISBN-10:
1944659099
Udg. Dato:
17 sep 2017
Længde:
0mm
Bredde:
0mm
Højde:
0mm
Forlag:
World Scientific Publishing Co Inc (USA)
Oplagsdato:
17 sep 2017
Forfatter(e):
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