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Sustainable Marketing and Customer Value

Engelsk Paperback

Sustainable Marketing and Customer Value

Engelsk Paperback
Tjek vores konkurrenters priser

Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity.

Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability. It addresses dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of deprioritising sustainability ideas in pursuit of short-term business goals.

Research scholars and business students will find this book of primary relevance, but it is also written for marketing academics and professionals, especially those in large corporations.

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Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity.

Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability. It addresses dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of deprioritising sustainability ideas in pursuit of short-term business goals.

Research scholars and business students will find this book of primary relevance, but it is also written for marketing academics and professionals, especially those in large corporations.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 326
ISBN-13: 9781032002453
Indbinding: Paperback
Udgave:
ISBN-10: 103200245X
Kategori: Salgs- & markedsføringsledelse
Udg. Dato: 26 aug 2024
Længde: 23mm
Bredde: 157mm
Højde: 233mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 26 aug 2024
Forfatter(e):
Forfatter(e)

Kategori Salgs- & markedsføringsledelse

ISBN-13 9781032002453

Sprog Engelsk

Indbinding Paperback

Sider 326

Udgave

Længde 23mm

Bredde 157mm

Højde 233mm

Udg. Dato 26 aug 2024

Oplagsdato 26 aug 2024

Forlag Taylor & Francis Ltd