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Luxury Marketing, Sustainability and Technology

- The Future of Luxury Management
Engelsk Paperback

Luxury Marketing, Sustainability and Technology

- The Future of Luxury Management
Engelsk Paperback
Tjek vores konkurrenters priser

Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability, and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing.

Through a range of empirical and theoretical contributions, this book offers clear insights into relationship marketing and luxury management. It examines the growth of luxury, marketing strategies for luxury brands, advertising and communication of luxury brands, AI and disruptive technology in luxury marketing, and sustainability and pro-environmental luxury. All the chapters close with practical summaries and recommendations for businesses practice.

This book is a useful reference for scholars and postgraduate researchers across luxury management and marketing, including those interested in international marketing, social media marketing, and fashion management, as well as innovation management and sustainability.

Tjek vores konkurrenters priser
Normalpris
kr 431
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability, and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing.

Through a range of empirical and theoretical contributions, this book offers clear insights into relationship marketing and luxury management. It examines the growth of luxury, marketing strategies for luxury brands, advertising and communication of luxury brands, AI and disruptive technology in luxury marketing, and sustainability and pro-environmental luxury. All the chapters close with practical summaries and recommendations for businesses practice.

This book is a useful reference for scholars and postgraduate researchers across luxury management and marketing, including those interested in international marketing, social media marketing, and fashion management, as well as innovation management and sustainability.

Produktdetaljer
Sprog: Engelsk
Sider: 194
ISBN-13: 9781032342924
Indbinding: Paperback
Udgave:
ISBN-10: 1032342927
Udg. Dato: 28 nov 2024
Længde: 16mm
Bredde: 234mm
Højde: 155mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 28 nov 2024
Forfatter(e):
Forfatter(e)


Kategori Salgs- & markedsføringsledelse


ISBN-13 9781032342924


Sprog Engelsk


Indbinding Paperback


Sider 194


Udgave


Længde 16mm


Bredde 234mm


Højde 155mm


Udg. Dato 28 nov 2024


Oplagsdato 28 nov 2024


Forlag Taylor & Francis Ltd

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