Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv
Services Marketing, Global Edition
Engelsk Paperback
Se mere i:
Services Marketing, Global Edition
Engelsk Paperback

1.065 kr
Tilføj til kurv
Sikker betaling
6 - 8 hverdage

Om denne bog

For undergraduate courses in Service Marketing

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

The fundamentals of services marketing presented in a strategic marketing framework.

Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing.

The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

Product detaljer
Sprog:
Engelsk
Sider:
648
ISBN-13:
9780273756064
Indbinding:
Paperback
Udgave:
7
ISBN-10:
0273756060
Kategori:
Udg. Dato:
20 dec 2011
Længde:
24mm
Bredde:
214mm
Højde:
275mm
Forlag:
Pearson Education Limited
Oplagsdato:
20 dec 2011
Kategori sammenhænge