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Pricing Services And Revenue Management

Af: Jochen Wirtz Engelsk Paperback

Pricing Services And Revenue Management

Af: Jochen Wirtz Engelsk Paperback
Tjek vores konkurrenters priser

 

Creating a viable service requires a business model that allows for the costs of creating and delivering the service, in addition to a margin for profits, to be recovered through realistic pricing and revenue management strategies. However, the pricing of services is complicated. Pricing Services and Revenue Management explains how to set an effective pricing and revenue management strategy that fulfils the promise of the value proposition so that a value exchange takes place. This book is the fourth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

Tjek vores konkurrenters priser
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Creating a viable service requires a business model that allows for the costs of creating and delivering the service, in addition to a margin for profits, to be recovered through realistic pricing and revenue management strategies. However, the pricing of services is complicated. Pricing Services and Revenue Management explains how to set an effective pricing and revenue management strategy that fulfils the promise of the value proposition so that a value exchange takes place. This book is the fourth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

Produktdetaljer
Sprog: Engelsk
Sider: 69
ISBN-13: 9781944659189
Indbinding: Paperback
Udgave:
ISBN-10: 1944659188
Udg. Dato: 7 okt 2017
Længde: 0mm
Bredde: 0mm
Højde: 0mm
Forlag: World Scientific Publishing Co Inc (USA)
Oplagsdato: 7 okt 2017
Forfatter(e): Jochen Wirtz
Forfatter(e) Jochen Wirtz


Kategori Salgs- & markedsføringsledelse


ISBN-13 9781944659189


Sprog Engelsk


Indbinding Paperback


Sider 69


Udgave


Længde 0mm


Bredde 0mm


Højde 0mm


Udg. Dato 7 okt 2017


Oplagsdato 7 okt 2017


Forlag World Scientific Publishing Co Inc (USA)