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The Pricing Model Revolution
- How Pricing Will Change the Way We Sell and Buy On and Offline
Engelsk Hardback
The Pricing Model Revolution
- How Pricing Will Change the Way We Sell and Buy On and Offline
Engelsk Hardback

291 kr
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6 - 8 hverdage

Om denne bog
An incisive and accessible blueprint to pricing your company’s products and services In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert Danilo Zatta delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you’ll learn to identify the best monetization approaches for your products and how to execute the one that makes the most sense for your business. From freemium to subscription, pay-per-use, and even neuropricing, the author discusses every available option and shows you how to choose. Although it's rigorous and evidence backed, The Pricing Model Revolution avoids an overly academic perspective in favour of providing you with concrete, practical guidance you can apply immediately to start generating more revenue. You’ll learn things like: How to make smart and innovative pricing a core component of your next product offeringHow to distinguish between every new, future-oriented monetization approachWhich factors to consider when you’re choosing on a new pricing model for your most popular products An essential read for C-level executives, managers, entrepreneurs, and sales team leaders, The Pricing Model Revolution belongs on the bookshelves of every business leader seeking to learn more about one of the foundational topics driving top-line revenue and bottom-line profitability today.
Product detaljer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9781119900573
Indbinding:
Hardback
Udgave:
ISBN-10:
1119900573
Udg. Dato:
26 maj 2022
Længde:
23mm
Bredde:
238mm
Højde:
161mm
Forlag:
John Wiley & Sons Inc
Oplagsdato:
26 maj 2022
Forfatter(e):
Products purchased together
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