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Marketing
- Theory, Evidence, Practice
Engelsk Paperback
Marketing
- Theory, Evidence, Practice
Engelsk Paperback

1.053 kr
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Om denne bog
Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers. Providing an evidence-based introduction to marketing, this Australasian text focuses on marketing metrics, consumer behaviour and business buyer behaviour, as well as exploring the application of B2B marketing. It challenges traditional marketing theories and concepts, presenting a research-driven framework for understanding the marketing process. This text is a comprehensive guide, with a full suite of lecturer resources, and provides the support and materials that you need to help create tomorrow''s marketing professionals
Product detaljer
Sprog:
Engelsk
Sider:
832
ISBN-13:
9780195590296
Indbinding:
Paperback
Udgave:
ISBN-10:
0195590295
Udg. Dato:
1 nov 2017
Længde:
35mm
Bredde:
249mm
Højde:
205mm
Forlag:
Oxford University Press Australia
Oplagsdato:
1 nov 2017
Forfatter(e):
Books from the same author
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