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How Brands Grow
- What Marketers Don't Know
Engelsk Hardback
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How Brands Grow
- What Marketers Don't Know
Engelsk Hardback

351 kr
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Om denne bog
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
Product detaljer
Sprog:
Engelsk
Sider:
246
ISBN-13:
9780195573565
Indbinding:
Hardback
Udgave:
ISBN-10:
0195573560
Kategori:
Udg. Dato:
1 mar 2010
Længde:
23mm
Bredde:
160mm
Højde:
237mm
Forlag:
Oxford University Press Australia
Oplagsdato:
1 mar 2010
Forfatter(e):
Books from the same author
Marketing
Byron Sharp
1.053 kr
Kategori sammenhænge