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The Pricing Journey
- The Organizational Transformation Toward Pricing Excellence
Engelsk Hardback
The Pricing Journey
- The Organizational Transformation Toward Pricing Excellence
Engelsk Hardback

744 kr
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Om denne bog
In The Pricing Journey, Stephan M. Liozu provides an integrated guide to the organizational, social, and behavioral dimensions of pricing. He equips readers with the practical roadmap that they need to transform their pricing culture, drive firm performance, and achieve pricing excellence.
Product detaljer
Sprog:
Engelsk
Sider:
277
ISBN-13:
9780804788748
Indbinding:
Hardback
Udgave:
ISBN-10:
080478874X
Udg. Dato:
29 apr 2015
Længde:
18mm
Bredde:
237mm
Højde:
160mm
Forlag:
Stanford University Press
Oplagsdato:
29 apr 2015
Forfatter(e):
Kategori sammenhænge