Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Bøger
Bestsellers
Kommer snart
Nyheder
Spil og hobby
Hjem
Kategorier
Bestsellers
Kommer snart
Nyheder
FAQ
Konto
Kontakt
Kurv
  1. Bog
  2. Specifik ledelse
  3. Salgs- & markedsføringsledelse

Service Management and Marketing Principles

- Competing in the Service Economy
Af: David J. Solnet, Jay Kandampully Engelsk Paperback

Service Management and Marketing Principles

- Competing in the Service Economy
Af: David J. Solnet, Jay Kandampully Engelsk Paperback
Tjek vores konkurrenters priser

This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful, and exceptional experiences. This book introduces readers to a range of interrelated topics and the application of service management and marketing theories which are fundamentally critical to the success of all enterprises seeking competitive advantage through enhanced customer experience.

This book analyses management and marketing challenges in the service and experience economy and provides insights into how marketers and managers can strike a balance between supply, demand, price, and quality and leverage technology for operational efficiency and to better manage customer service and expectations. Through the coverage of critical foundational topics, from how value is created; the evolution of global economies from goods, services to experiences; foundations of customer-centric management; managing service workers; integrating human touch with high-tech service; and many others, the authors provide a holistic understanding of management in a complex, globally interconnected world.

This book will be useful for students, researchers, and instructors of business management, marketing, commerce, and economics. It will also be of interest to professionals working in healthcare, retail, financial services, government hospitality, leisure, tourism, and other services.

Vis mere
Tjek vores konkurrenters priser
Normalpris
kr 412
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful, and exceptional experiences. This book introduces readers to a range of interrelated topics and the application of service management and marketing theories which are fundamentally critical to the success of all enterprises seeking competitive advantage through enhanced customer experience.

This book analyses management and marketing challenges in the service and experience economy and provides insights into how marketers and managers can strike a balance between supply, demand, price, and quality and leverage technology for operational efficiency and to better manage customer service and expectations. Through the coverage of critical foundational topics, from how value is created; the evolution of global economies from goods, services to experiences; foundations of customer-centric management; managing service workers; integrating human touch with high-tech service; and many others, the authors provide a holistic understanding of management in a complex, globally interconnected world.

This book will be useful for students, researchers, and instructors of business management, marketing, commerce, and economics. It will also be of interest to professionals working in healthcare, retail, financial services, government hospitality, leisure, tourism, and other services.

Vis mere
Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 234
ISBN-13: 9781032749655
Indbinding: Paperback
Udgave:
ISBN-10: 1032749652
Kategori: Salgs- & markedsføringsledelse
Udg. Dato: 7 jun 2024
Længde: 16mm
Bredde: 155mm
Højde: 231mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 7 jun 2024
Forfatter(e): David J. Solnet, Jay Kandampully
Forfatter(e) David J. Solnet, Jay Kandampully

Kategori Salgs- & markedsføringsledelse

ISBN-13 9781032749655

Sprog Engelsk

Indbinding Paperback

Sider 234

Udgave

Længde 16mm

Bredde 155mm

Højde 231mm

Udg. Dato 7 jun 2024

Oplagsdato 7 jun 2024

Forlag Taylor & Francis Ltd

Kategori sammenhænge