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Marketing Management

- A relationship approach
Af: Svend Hollensen Engelsk Paperback

Marketing Management

- A relationship approach
Af: Svend Hollensen Engelsk Paperback
Tjek vores konkurrenters priser

This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company’s customers, suppliers, stakeholders and personnel has become increasingly vital in today’s business environment.

Now in its fourth edition, this best-selling text bridges the gap between relationship marketing and traditional marketing, integrating this approach with the process of developing effective marketing plans by the use of the newest technology. Drawing on a varied and extensive range of international examples, Hollensen demonstrates how companies such as Electrolux, Tinder (Match.com), DJI Technology, Huawei and Spotify make use of relationship marketing theory in order to gain competitive advantage.

 

Marketing Management: A Relationship Approach is invaluable reading for undergraduates studying marketing management in their final year or at postgraduate level and for practitioners and those studying for professional qualifications in marketing management.

 

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This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company’s customers, suppliers, stakeholders and personnel has become increasingly vital in today’s business environment.

Now in its fourth edition, this best-selling text bridges the gap between relationship marketing and traditional marketing, integrating this approach with the process of developing effective marketing plans by the use of the newest technology. Drawing on a varied and extensive range of international examples, Hollensen demonstrates how companies such as Electrolux, Tinder (Match.com), DJI Technology, Huawei and Spotify make use of relationship marketing theory in order to gain competitive advantage.

 

Marketing Management: A Relationship Approach is invaluable reading for undergraduates studying marketing management in their final year or at postgraduate level and for practitioners and those studying for professional qualifications in marketing management.

 

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 728
ISBN-13: 9781292291444
Indbinding: Paperback
Udgave: 4
ISBN-10: 1292291443
Kategori: Salgs- & markedsføringsledelse
Udg. Dato: 30 jan 2019
Længde: 28mm
Bredde: 265mm
Højde: 196mm
Forlag: Pearson Education Limited
Oplagsdato: 30 jan 2019
Forfatter(e): Svend Hollensen
Forfatter(e) Svend Hollensen

Kategori Salgs- & markedsføringsledelse

ISBN-13 9781292291444

Sprog Engelsk

Indbinding Paperback

Sider 728

Udgave 4

Længde 28mm

Bredde 265mm

Højde 196mm

Udg. Dato 30 jan 2019

Oplagsdato 30 jan 2019

Forlag Pearson Education Limited

Kategori sammenhænge