Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Bøger
Bestsellers
Kommer snart
Nyheder
Spil og hobby
Hjem
Kategorier
Bestsellers
Kommer snart
Nyheder
FAQ
Konto
Kontakt
Kurv
  1. Bog
  2. Specifik ledelse
  3. Salgs- & markedsføringsledelse

Marketing: A Relationship Perspective

Af: Marc Oliver Opresnik, Svend Hollensen Engelsk Hardback

Marketing: A Relationship Perspective

Af: Marc Oliver Opresnik, Svend Hollensen Engelsk Hardback
Tjek vores konkurrenters priser
Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making. It integrates the ''new'' relationship approach into the traditional process of developing effective marketing plans. The book''s structure fits to the marketing planning process of a company. Consequently, the book looks at the marketing management process from the perspective of both relational and transactional approach, suggesting that a company should, in any case, pursue an integrative and situational marketing management approach. Svend Hollensen''s and Marc Opresnik''s holistic approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students, researchers, and practitioners alike.PowerPoint slides are available for all instructors who adopt this book as a course text.
Vis mere
Tjek vores konkurrenters priser
Normalpris
kr 790
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser
Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making. It integrates the ''new'' relationship approach into the traditional process of developing effective marketing plans. The book''s structure fits to the marketing planning process of a company. Consequently, the book looks at the marketing management process from the perspective of both relational and transactional approach, suggesting that a company should, in any case, pursue an integrative and situational marketing management approach. Svend Hollensen''s and Marc Opresnik''s holistic approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students, researchers, and practitioners alike.PowerPoint slides are available for all instructors who adopt this book as a course text.
Vis mere
Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 520
ISBN-13: 9781944659622
Indbinding: Hardback
Udgave:
ISBN-10: 1944659625
Kategori: Salgs- & markedsføringsledelse
Udg. Dato: 10 maj 2019
Længde: 0mm
Bredde: 0mm
Højde: 0mm
Forlag: World Scientific Publishing Co Inc (USA)
Oplagsdato: 10 maj 2019
Forfatter(e): Marc Oliver Opresnik, Svend Hollensen
Forfatter(e) Marc Oliver Opresnik, Svend Hollensen

Kategori Salgs- & markedsføringsledelse

ISBN-13 9781944659622

Sprog Engelsk

Indbinding Hardback

Sider 520

Udgave

Længde 0mm

Bredde 0mm

Højde 0mm

Udg. Dato 10 maj 2019

Oplagsdato 10 maj 2019

Forlag World Scientific Publishing Co Inc (USA)

Kategori sammenhænge