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Essentials of Global Marketing
Engelsk Paperback
Essentials of Global Marketing
Engelsk Paperback

748 kr
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Om denne bog

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.  

Product detaljer
Sprog:
Engelsk
Sider:
560
ISBN-13:
9780273756545
Indbinding:
Paperback
Udgave:
2
ISBN-10:
0273756540
Udg. Dato:
19 jul 2012
Længde:
19mm
Bredde:
193mm
Højde:
262mm
Forlag:
Pearson Education Limited
Oplagsdato:
19 jul 2012
Forfatter(e):
Ofte købt sammen
Andet, 2023
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