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George Gallup in Hollywood
Engelsk Paperback
George Gallup in Hollywood
Engelsk Paperback

387 kr
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Om denne bog
George Gallup's polling techniques achieved fame when he predicted that Franklin D Roosevelt would be reelected president in 1936. This work traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research. It takes a look at the film industry's use of opinion polling in the 1930s and '40s.
Product detaljer
Sprog:
Engelsk
Sider:
304
ISBN-13:
9780231121330
Indbinding:
Paperback
Udgave:
ISBN-10:
0231121334
Udg. Dato:
7 nov 2006
Længde:
0mm
Bredde:
0mm
Højde:
0mm
Forlag:
Columbia University Press
Oplagsdato:
7 nov 2006
Forfatter(e):
Books from the same author
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