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Breaking Up America
- Advertisers and the New Media World
Engelsk Hardback
Breaking Up America
- Advertisers and the New Media World
Engelsk Hardback

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A study of target marketing, this text exposes the advertising industry's strategies for homing in on American consumers. Combining analysis of contemporary practices with an historical perspective, it examines the mid-1970s when mass marketing was dropped in favour of aggressive target marketing.
Product detaljer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9780226817491
Indbinding:
Hardback
Udgave:
ISBN-10:
0226817490
Kategori:
Udg. Dato:
15 maj 1997
Længde:
2mm
Bredde:
16mm
Højde:
23mm
Forlag:
The University of Chicago Press
Oplagsdato:
15 maj 1997
Forfatter(e):
Books from the same author
Kategori sammenhænge