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Balancing Capacity And Demand In Service Operations

Af: Jochen Wirtz Engelsk Paperback

Balancing Capacity And Demand In Service Operations

Af: Jochen Wirtz Engelsk Paperback
Tjek vores konkurrenters priser

 

Many services with limited capacity face wide swings in demand that can be caused by the change in seasons. The effective use of expensive productive capacity is one of the secrets of success in such businesses. By working with managers in operations and human resources, service marketers need to develop strategies to bring demand and capacity into balance, in ways that create benefits for customers as well as to improve profitability for the business. Balancing Capacity and Demand in Service Operations is the seventh volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

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Many services with limited capacity face wide swings in demand that can be caused by the change in seasons. The effective use of expensive productive capacity is one of the secrets of success in such businesses. By working with managers in operations and human resources, service marketers need to develop strategies to bring demand and capacity into balance, in ways that create benefits for customers as well as to improve profitability for the business. Balancing Capacity and Demand in Service Operations is the seventh volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

Produktdetaljer
Sprog: Engelsk
Sider: 55
ISBN-13: 9781944659271
Indbinding: Paperback
Udgave:
ISBN-10: 1944659277
Udg. Dato: 31 okt 2017
Længde: 0mm
Bredde: 0mm
Højde: 0mm
Forlag: World Scientific Publishing Co Inc (USA)
Oplagsdato: 31 okt 2017
Forfatter(e): Jochen Wirtz
Forfatter(e) Jochen Wirtz


Kategori Ledelse og teknikker


ISBN-13 9781944659271


Sprog Engelsk


Indbinding Paperback


Sider 55


Udgave


Længde 0mm


Bredde 0mm


Højde 0mm


Udg. Dato 31 okt 2017


Oplagsdato 31 okt 2017


Forlag World Scientific Publishing Co Inc (USA)