Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv

Contagious

- How to Build Word of Mouth in the Digital Age
Af: Jonah Berger Engelsk Paperback

Contagious

- How to Build Word of Mouth in the Digital Age
Af: Jonah Berger Engelsk Paperback
Tjek vores konkurrenters priser
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It''s available to everyone.Whether you''re a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don''t have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how.
Tjek vores konkurrenters priser
Normalpris
kr 145
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It''s available to everyone.Whether you''re a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don''t have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how.
Produktdetaljer
Sprog: Engelsk
Sider: 256
ISBN-13: 9781471111709
Indbinding: Paperback
Udgave:
ISBN-10: 1471111709
Udg. Dato: 16 jan 2014
Længde: 16mm
Bredde: 130mm
Højde: 198mm
Forlag: Simon & Schuster Ltd
Oplagsdato: 16 jan 2014
Forfatter(e): Jonah Berger
Forfatter(e) Jonah Berger


Kategori Erhvervsliv, virksomheder og ledelse


ISBN-13 9781471111709


Sprog Engelsk


Indbinding Paperback


Sider 256


Udgave


Længde 16mm


Bredde 130mm


Højde 198mm


Udg. Dato 16 jan 2014


Oplagsdato 16 jan 2014


Forlag Simon & Schuster Ltd

Vi anbefaler også