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The SAGE Handbook of Marketing Theory
Engelsk Paperback
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The SAGE Handbook of Marketing Theory
Engelsk Paperback

530 kr
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Om denne bog
Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory.

Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.

Product detaljer
Sprog:
Engelsk
Sider:
544
ISBN-13:
9781446270516
Indbinding:
Paperback
Udgave:
ISBN-10:
1446270513
Kategori:
Udg. Dato:
25 mar 2013
Længde:
28mm
Bredde:
175mm
Højde:
244mm
Forlag:
Sage Publications Ltd
Oplagsdato:
25 mar 2013
Forfatter(e):
Kategori sammenhænge