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The Essentials of Marketing Research
Engelsk Paperback
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The Essentials of Marketing Research
Engelsk Paperback

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Om denne bog

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.

The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:

  • Secondary research and data mining
  • Internet marketing research
  • Qualitative and exploratory research
  • Statistical analysis
  • Marketing research ethics

With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.

Product detaljer
Sprog:
Engelsk
Sider:
366
ISBN-13:
9780415899284
Indbinding:
Paperback
Udgave:
3
ISBN-10:
0415899281
Udg. Dato:
18 okt 2012
Længde:
19mm
Bredde:
180mm
Højde:
252mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
18 okt 2012
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