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The Essentials of Marketing Research

The Essentials of Marketing Research

Tjek vores konkurrenters priser

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.

The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:

  • Secondary research and data mining
  • Internet marketing research
  • Qualitative and exploratory research
  • Statistical analysis
  • Marketing research ethics

With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.

Tjek vores konkurrenters priser
Normalpris
kr 1.030
Fragt: 39 kr
6 - 8 hverdage
20 kr
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God 4 anmeldelser på
Tjek vores konkurrenters priser

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.

The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:

  • Secondary research and data mining
  • Internet marketing research
  • Qualitative and exploratory research
  • Statistical analysis
  • Marketing research ethics

With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.

Produktdetaljer
Sprog: Engelsk
Sider: 366
ISBN-13: 9780415899284
Indbinding: Paperback
Udgave: 3
ISBN-10: 0415899281
Udg. Dato: 18 okt 2012
Længde: 19mm
Bredde: 180mm
Højde: 252mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 18 okt 2012
Forfatter(e) David L. Loudon, Robert E. Stevens, Lawrence Silver, Bruce Wrenn


Kategori Markedsundersøgelser


ISBN-13 9780415899284


Sprog Engelsk


Indbinding Paperback


Sider 366


Udgave 3


Længde 19mm


Bredde 180mm


Højde 252mm


Udg. Dato 18 okt 2012


Oplagsdato 18 okt 2012


Forlag Taylor & Francis Ltd