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Digital Analytics for Marketing

Af: Marshall Sponder, A. Karim Feroz, Gohar F. Khan Engelsk Paperback

Digital Analytics for Marketing

Af: Marshall Sponder, A. Karim Feroz, Gohar F. Khan Engelsk Paperback
Tjek vores konkurrenters priser

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.

Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box.

Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics.

Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.

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This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.

Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box.

Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics.

Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.

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Produktdetaljer
Sprog: Engelsk
Sider: 308
ISBN-13: 9780367456412
Indbinding: Paperback
Udgave: 2
ISBN-10: 0367456419
Kategori: Produktionsstyring og kvalitetsledelse
Udg. Dato: 25 jan 2024
Længde: 20mm
Bredde: 179mm
Højde: 251mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 25 jan 2024
Forfatter(e): Marshall Sponder, A. Karim Feroz, Gohar F. Khan
Forfatter(e) Marshall Sponder, A. Karim Feroz, Gohar F. Khan

Kategori Produktionsstyring og kvalitetsledelse

ISBN-13 9780367456412

Sprog Engelsk

Indbinding Paperback

Sider 308

Udgave 2

Længde 20mm

Bredde 179mm

Højde 251mm

Udg. Dato 25 jan 2024

Oplagsdato 25 jan 2024

Forlag Taylor & Francis Ltd