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Absolute Essentials of Marketing Research

Af: Bonita M. Kolb Engelsk Hardback

Absolute Essentials of Marketing Research

Af: Bonita M. Kolb Engelsk Hardback
Tjek vores konkurrenters priser

This short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research.

Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations. Each chapter starts with an essential summary and ends with discussion questions that can be used as a teaching resource. Worksheets are also provided as a supplementary resource, which can be used to build a marketing research plan.

Focused on the core aspects of the subject, this is a perfect complement to the larger texts available, suitable for any undergraduate or postgraduate Marketing Research module.

Tjek vores konkurrenters priser
Normalpris
kr 545
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

This short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research.

Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations. Each chapter starts with an essential summary and ends with discussion questions that can be used as a teaching resource. Worksheets are also provided as a supplementary resource, which can be used to build a marketing research plan.

Focused on the core aspects of the subject, this is a perfect complement to the larger texts available, suitable for any undergraduate or postgraduate Marketing Research module.

Produktdetaljer
Sprog: Engelsk
Sider: 120
ISBN-13: 9780367760335
Indbinding: Hardback
Udgave:
ISBN-10: 0367760339
Udg. Dato: 29 dec 2021
Længde: 13mm
Bredde: 224mm
Højde: 143mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 29 dec 2021
Forfatter(e): Bonita M. Kolb
Forfatter(e) Bonita M. Kolb


Kategori Markedsundersøgelser


ISBN-13 9780367760335


Sprog Engelsk


Indbinding Hardback


Sider 120


Udgave


Længde 13mm


Bredde 224mm


Højde 143mm


Udg. Dato 29 dec 2021


Oplagsdato 29 dec 2021


Forlag Taylor & Francis Ltd

Kategori sammenhænge