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Marketing Plans

- Profitable Strategies in the Digital Age
Af: Dave Chaffey, Malcolm McDonald, Hugh Wilson Engelsk Paperback

Marketing Plans

- Profitable Strategies in the Digital Age
Af: Dave Chaffey, Malcolm McDonald, Hugh Wilson Engelsk Paperback
Tjek vores konkurrenters priser
The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by brand-new content on digital marketing and sustainable marketing. The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides: A best-practice, step-by-step process for coordinating marketing strategy and planningMethods to create powerful, differentiated value propositionsTools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profitsLessons from the leaders on how to embed world-class marketing within the organisation. Perfect for students and executives alike in marketing, sales, strategy, and general management, Marketing Plans, 9th edition remains the world’s leading resource on the critical topic of marketing strategy and planning.
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Tjek vores konkurrenters priser
The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by brand-new content on digital marketing and sustainable marketing. The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides: A best-practice, step-by-step process for coordinating marketing strategy and planningMethods to create powerful, differentiated value propositionsTools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profitsLessons from the leaders on how to embed world-class marketing within the organisation. Perfect for students and executives alike in marketing, sales, strategy, and general management, Marketing Plans, 9th edition remains the world’s leading resource on the critical topic of marketing strategy and planning.
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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 656
ISBN-13: 9781394177103
Indbinding: Paperback
Udgave: 9
ISBN-10: 1394177100
Kategori: Salg og marketing
Udg. Dato: 21 mar 2024
Længde: 35mm
Bredde: 246mm
Højde: 190mm
Forlag: John Wiley & Sons Inc
Oplagsdato: 21 mar 2024
Forfatter(e): Dave Chaffey, Malcolm McDonald, Hugh Wilson
Forfatter(e) Dave Chaffey, Malcolm McDonald, Hugh Wilson

Kategori Salg og marketing

ISBN-13 9781394177103

Sprog Engelsk

Indbinding Paperback

Sider 656

Udgave 9

Længde 35mm

Bredde 246mm

Højde 190mm

Udg. Dato 21 mar 2024

Oplagsdato 21 mar 2024

Forlag John Wiley & Sons Inc

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