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Principles of Marketing

Af: Gary Armstrong, Hongwei He, Lloyd Harris, Philip Kotler Engelsk Paperback

Principles of Marketing

Af: Gary Armstrong, Hongwei He, Lloyd Harris, Philip Kotler Engelsk Paperback
Tjek vores konkurrenters priser

Create market value through innovative customer connections and engagement.

Principles of Marketing, 8th European Edition, by Kotler et al. covers a wide range of theoretical concepts and practical issues, accurately reflecting the fast-moving pace of marketing in the modern world.

Ideal for both undergraduate and postgraduate marketing programmes, this textbook examines traditional aspects of marketing and blends them with modern and future concepts. This European Edition presents fundamental marketing information within an innovative customer-value framework to help you understand how to create value and build customer relationships.

Key features for this edition include:

  • A wealth of examples, illustrating how companies use new digital technologies to maximise customer engagement
  • Improved learning design with chapter-opening stories, clear learning outcomes and explanatory author comments on major chapter sections
  • New end-of-chapter case studies and video cases help you apply your learning to actual companies

In a fast-changing, increasingly digital and social marketplace, it is more vital than ever for marketers to develop meaningful connections with their customers. This textbook helps you master today''s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. 

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Tjek vores konkurrenters priser
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Tjek vores konkurrenters priser

Create market value through innovative customer connections and engagement.

Principles of Marketing, 8th European Edition, by Kotler et al. covers a wide range of theoretical concepts and practical issues, accurately reflecting the fast-moving pace of marketing in the modern world.

Ideal for both undergraduate and postgraduate marketing programmes, this textbook examines traditional aspects of marketing and blends them with modern and future concepts. This European Edition presents fundamental marketing information within an innovative customer-value framework to help you understand how to create value and build customer relationships.

Key features for this edition include:

  • A wealth of examples, illustrating how companies use new digital technologies to maximise customer engagement
  • Improved learning design with chapter-opening stories, clear learning outcomes and explanatory author comments on major chapter sections
  • New end-of-chapter case studies and video cases help you apply your learning to actual companies

In a fast-changing, increasingly digital and social marketplace, it is more vital than ever for marketers to develop meaningful connections with their customers. This textbook helps you master today''s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. 

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Produktdetaljer
Sprog: Engelsk
Sider: 720
ISBN-13: 9781292269566
Indbinding: Paperback
Udgave: 8
ISBN-10: 1292269561
Kategori: Salg og marketing
Udg. Dato: 21 nov 2019
Længde: 25mm
Bredde: 275mm
Højde: 211mm
Forlag: Pearson Education Limited
Oplagsdato: 21 nov 2019
Forfatter(e): Gary Armstrong, Hongwei He, Lloyd Harris, Philip Kotler
Forfatter(e) Gary Armstrong, Hongwei He, Lloyd Harris, Philip Kotler

Kategori Salg og marketing

ISBN-13 9781292269566

Sprog Engelsk

Indbinding Paperback

Sider 720

Udgave 8

Længde 25mm

Bredde 275mm

Højde 211mm

Udg. Dato 21 nov 2019

Oplagsdato 21 nov 2019

Forlag Pearson Education Limited