Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv

Framework for Marketing Management, A, Global Edition

- European Edition
Af: Philip Kotler, Kevin Keller Engelsk Paperback

Framework for Marketing Management, A, Global Edition

- European Edition
Af: Philip Kotler, Kevin Keller Engelsk Paperback
Tjek vores konkurrenters priser

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Tjek vores konkurrenters priser
Normalpris
kr 669
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Produktdetaljer
Sprog: Engelsk
Sider: 352
ISBN-13: 9781292093147
Indbinding: Paperback
Udgave: 6
ISBN-10: 1292093145
Udg. Dato: 18 jun 2015
Længde: 18mm
Bredde: 232mm
Højde: 190mm
Forlag: Pearson Education Limited
Oplagsdato: 18 jun 2015
Forfatter(e): Philip Kotler, Kevin Keller
Forfatter(e) Philip Kotler, Kevin Keller


Kategori Salgs- & markedsføringsledelse


ISBN-13 9781292093147


Sprog Engelsk


Indbinding Paperback


Sider 352


Udgave 6


Længde 18mm


Bredde 232mm


Højde 190mm


Udg. Dato 18 jun 2015


Oplagsdato 18 jun 2015


Forlag Pearson Education Limited