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An Instructor's Manual to H2H Marketing Case Studies
- Teach Human-to-Human Marketing Effectively
Engelsk Hardback
An Instructor's Manual to H2H Marketing Case Studies
- Teach Human-to-Human Marketing Effectively
Engelsk Hardback

526 kr
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Om denne bog
The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization.
Product detaljer
Sprog:
Engelsk
Sider:
181
ISBN-13:
9783031490040
Indbinding:
Hardback
Udgave:
ISBN-10:
3031490045
Udg. Dato:
8 feb 2024
Længde:
18mm
Bredde:
242mm
Højde:
160mm
Forlag:
Springer International Publishing AG
Oplagsdato:
8 feb 2024
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