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Marketing 3.0
- From Products to Customers to the Human Spirit
Engelsk Hardback
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Marketing 3.0
- From Products to Customers to the Human Spirit
Engelsk Hardback

303 kr
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Om denne bog
Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.
Product detaljer
Sprog:
Engelsk
Sider:
208
ISBN-13:
9780470598825
Indbinding:
Hardback
Udgave:
ISBN-10:
0470598824
Kategori:
Udg. Dato:
25 maj 2010
Længde:
20mm
Bredde:
160mm
Højde:
238mm
Forlag:
John Wiley & Sons Inc
Oplagsdato:
25 maj 2010
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