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Product Strategy and Management
Engelsk Paperback
Product Strategy and Management
Engelsk Paperback

869 kr
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Om denne bog

Product Strategy and Management

offers a holistic discussion and explanation of this subject area and shows why it is fundamental to a firm''s competitiveness and its ultimate survival. It covers the entire product life cycle from new product development to elimination.

This book is geared to students studying product management/product development at advanced undergraduate, MBA or postgraduate levels. It is also suitable for non-business school programmes - e.g., engineering, who offer elective courses on product strategy. It has also proved to be a useful tool for professionals in their day-to-day management and strategising of products.

This is a book that attempts to set the act of product strategy and new product development in a wider framework of strategic thinking and management theories. It has an easy to access style which makes it a good choice for students meeting such concepts for the first time.

Product detaljer
Sprog:
Engelsk
Sider:
560
ISBN-13:
9780273694502
Indbinding:
Paperback
Udgave:
2
ISBN-10:
0273694502
Udg. Dato:
26 apr 2007
Længde:
31mm
Bredde:
188mm
Højde:
245mm
Forlag:
Pearson Education Limited
Oplagsdato:
26 apr 2007
Forfatter(e):
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