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Marketing Management and Strategy
Engelsk Paperback
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Marketing Management and Strategy
Engelsk Paperback

809 kr
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Om denne bog

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services.

This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.

 

Product detaljer
Sprog:
Engelsk
Sider:
464
ISBN-13:
9780273693987
Indbinding:
Paperback
Udgave:
4
ISBN-10:
0273693980
Kategori:
Udg. Dato:
6 apr 2006
Længde:
26mm
Bredde:
266mm
Højde:
198mm
Forlag:
Pearson Education Limited
Oplagsdato:
6 apr 2006
Forfatter(e):
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