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Marketing Management and Strategy

Af: Peter Doyle, Phil Stern Engelsk Paperback

Marketing Management and Strategy

Af: Peter Doyle, Phil Stern Engelsk Paperback
Tjek vores konkurrenters priser

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services.

This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.

 

Tjek vores konkurrenters priser
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kr 726
Fragt: 39 kr
6 - 8 hverdage
20 kr
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God 4 anmeldelser på
Tjek vores konkurrenters priser

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services.

This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.

 

Produktdetaljer
Sprog: Engelsk
Sider: 464
ISBN-13: 9780273693987
Indbinding: Paperback
Udgave: 4
ISBN-10: 0273693980
Kategori: Salg og marketing
Udg. Dato: 6 apr 2006
Længde: 26mm
Bredde: 266mm
Højde: 198mm
Forlag: Pearson Education Limited
Oplagsdato: 6 apr 2006
Forfatter(e): Peter Doyle, Phil Stern
Forfatter(e) Peter Doyle, Phil Stern


Kategori Salg og marketing


ISBN-13 9780273693987


Sprog Engelsk


Indbinding Paperback


Sider 464


Udgave 4


Længde 26mm


Bredde 266mm


Højde 198mm


Udg. Dato 6 apr 2006


Oplagsdato 6 apr 2006


Forlag Pearson Education Limited

Kategori sammenhænge