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Product Innovation Management

- Intelligence, Discovery, Development
Af: Roberto Filippini, Stefano Biazzo Engelsk Paperback

Product Innovation Management

- Intelligence, Discovery, Development
Af: Roberto Filippini, Stefano Biazzo Engelsk Paperback
Tjek vores konkurrenters priser

This book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods, and tools that can help accelerate the introduction of successful products to the market in an increasingly competitive and changing business landscape. It also offers examples and case studies, and it is the result of more than 20 years of study, research, and consulting carried out by the two authors in the field of innovation management.

The book discusses the demanding challenges of product innovation and offers practitioners guidance on how to respond to these challenges. It presents a three-level framework (the "innovation pyramid"), which reflects the core components of a firm''s innovation capability: first, intelligence - absorbing information and knowledge from the outside world by looking beyond the familiar territories of the current market, technology, and customers; second, discovery - exploring opportunities for innovation through creative ideation and technology experimentation; and third, development - transforming opportunities into profitable new products and services.

 



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This book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods, and tools that can help accelerate the introduction of successful products to the market in an increasingly competitive and changing business landscape. It also offers examples and case studies, and it is the result of more than 20 years of study, research, and consulting carried out by the two authors in the field of innovation management.

The book discusses the demanding challenges of product innovation and offers practitioners guidance on how to respond to these challenges. It presents a three-level framework (the "innovation pyramid"), which reflects the core components of a firm''s innovation capability: first, intelligence - absorbing information and knowledge from the outside world by looking beyond the familiar territories of the current market, technology, and customers; second, discovery - exploring opportunities for innovation through creative ideation and technology experimentation; and third, development - transforming opportunities into profitable new products and services.

 



Produktdetaljer
Sprog: Engelsk
Sider: 194
ISBN-13: 9783030750138
Indbinding: Paperback
Udgave:
ISBN-10: 3030750132
Udg. Dato: 3 jul 2022
Længde: 0mm
Bredde: 155mm
Højde: 235mm
Forlag: Springer Nature Switzerland AG
Oplagsdato: 3 jul 2022
Forfatter(e) Roberto Filippini, Stefano Biazzo


Kategori Produktionsstyring og kvalitetsledelse


ISBN-13 9783030750138


Sprog Engelsk


Indbinding Paperback


Sider 194


Udgave


Længde 0mm


Bredde 155mm


Højde 235mm


Udg. Dato 3 jul 2022


Oplagsdato 3 jul 2022


Forlag Springer Nature Switzerland AG