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Product Management in the Digital Era

- Theory and Practice
Af: Jyothi R Korem, Srinivas Pingali, Shankar Prakash, Kiran Pedada Engelsk Paperback

Product Management in the Digital Era

- Theory and Practice
Af: Jyothi R Korem, Srinivas Pingali, Shankar Prakash, Kiran Pedada Engelsk Paperback
Tjek vores konkurrenters priser

Consumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails, and what skills it requires.

Product managers are required to manage the ideation, development, production, marketing, and distribution of a product.

This book:

  • highlights the content and skills required to be an effective product manager including strategy, marketing management, technology, project management, and design;
  • provides frameworks for developing and executing effective strategies throughout the life cycle of a product with the help of case studies and examples;
  • highlights the unique considerations and processes underpinning digital product creation; and
  • explores marketing strategies including various channels for digital marketing and how product managers can use these effectively.

Detailed and lucid, this book will be of interest to teachers and students of product management, brand management, management, and business studies.

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Tjek vores konkurrenters priser
Normalpris
kr 393
Fragt: 39 kr
6 - 8 hverdage
20 kr
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God 4 anmeldelser på
Tjek vores konkurrenters priser

Consumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails, and what skills it requires.

Product managers are required to manage the ideation, development, production, marketing, and distribution of a product.

This book:

  • highlights the content and skills required to be an effective product manager including strategy, marketing management, technology, project management, and design;
  • provides frameworks for developing and executing effective strategies throughout the life cycle of a product with the help of case studies and examples;
  • highlights the unique considerations and processes underpinning digital product creation; and
  • explores marketing strategies including various channels for digital marketing and how product managers can use these effectively.

Detailed and lucid, this book will be of interest to teachers and students of product management, brand management, management, and business studies.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 290
ISBN-13: 9781032898223
Indbinding: Paperback
Udgave:
ISBN-10: 1032898224
Kategori: Produktionsstyring og kvalitetsledelse
Udg. Dato: 2 dec 2024
Længde: 20mm
Bredde: 234mm
Højde: 156mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 2 dec 2024
Forfatter(e): Jyothi R Korem, Srinivas Pingali, Shankar Prakash, Kiran Pedada
Forfatter(e) Jyothi R Korem, Srinivas Pingali, Shankar Prakash, Kiran Pedada

Kategori Produktionsstyring og kvalitetsledelse

ISBN-13 9781032898223

Sprog Engelsk

Indbinding Paperback

Sider 290

Udgave

Længde 20mm

Bredde 234mm

Højde 156mm

Udg. Dato 2 dec 2024

Oplagsdato 2 dec 2024

Forlag Taylor & Francis Ltd