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Strategic Content Marketing

- Creating Effective Content in Practice
Af: Rebecca Geier, Dan Farkas Engelsk Paperback

Strategic Content Marketing

- Creating Effective Content in Practice
Af: Rebecca Geier, Dan Farkas Engelsk Paperback
Tjek vores konkurrenters priser

Strategic Content Marketing offers a comprehensive guide to planning, creating, implementing and analyzing an effective content marketing strategy in practice.

Each chapter marries established theory with modern practice, illustrating concepts with real-world case studies and examples alongside interviews with prominent content marketers, including a foreword by Joe Pulizzi, founder of The Content Marketing Institute and often referred to as the Father of Content Marketing. Chapter objectives and summaries structure learning, while reflective questions and activities aid comprehension. On reading, students will understand:

  • The definition, purpose, and practical implementation of a content marketing programme
  • The relationship between content marketing and broader marketing, strategic positioning, buyer personas, and research initiatives
  • The most effective and valued forms of content marketing and how they are structured and used, including a special focus on digital and B2B content marketing
  • How to create persuasive content and measure the effectiveness of content marketing
  • The careers, associated competencies, and software technologies in the burgeoning field of content marketing.

This comprehensive text is perfect core and recommended reading for advanced undergraduate and postgraduate students studying content marketing, inbound marketing, marketing communications, digital and social media marketing, and public relations. In practice, the book is also highly valuable for practicing professionals studying for professional qualifications and looking to develop their skills. Online resources include instructor teaching slides, four-color images and templates, and chapter test bank questions.

Tjek vores konkurrenters priser
Normalpris
kr 450
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

Strategic Content Marketing offers a comprehensive guide to planning, creating, implementing and analyzing an effective content marketing strategy in practice.

Each chapter marries established theory with modern practice, illustrating concepts with real-world case studies and examples alongside interviews with prominent content marketers, including a foreword by Joe Pulizzi, founder of The Content Marketing Institute and often referred to as the Father of Content Marketing. Chapter objectives and summaries structure learning, while reflective questions and activities aid comprehension. On reading, students will understand:

  • The definition, purpose, and practical implementation of a content marketing programme
  • The relationship between content marketing and broader marketing, strategic positioning, buyer personas, and research initiatives
  • The most effective and valued forms of content marketing and how they are structured and used, including a special focus on digital and B2B content marketing
  • How to create persuasive content and measure the effectiveness of content marketing
  • The careers, associated competencies, and software technologies in the burgeoning field of content marketing.

This comprehensive text is perfect core and recommended reading for advanced undergraduate and postgraduate students studying content marketing, inbound marketing, marketing communications, digital and social media marketing, and public relations. In practice, the book is also highly valuable for practicing professionals studying for professional qualifications and looking to develop their skills. Online resources include instructor teaching slides, four-color images and templates, and chapter test bank questions.

Produktdetaljer
Sprog: Engelsk
Sider: 266
ISBN-13: 9781032438481
Indbinding: Paperback
Udgave:
ISBN-10: 1032438487
Kategori: Reklame
Udg. Dato: 8 jan 2024
Længde: 20mm
Bredde: 246mm
Højde: 174mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 8 jan 2024
Forfatter(e): Rebecca Geier, Dan Farkas
Forfatter(e) Rebecca Geier, Dan Farkas


Kategori Reklame


ISBN-13 9781032438481


Sprog Engelsk


Indbinding Paperback


Sider 266


Udgave


Længde 20mm


Bredde 246mm


Højde 174mm


Udg. Dato 8 jan 2024


Oplagsdato 8 jan 2024


Forlag Taylor & Francis Ltd