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Marketing Management
- Pearson New International Edition
Engelsk Paperback
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Marketing Management
- Pearson New International Edition
Engelsk Paperback

863 kr
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For undergraduate and graduate Marketing Management courses.
Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.
Marketing Management reflects the dynamic environment inhabited by today''s marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.
The fourth edition features Ravi Dahr of Yale University—one of the world’s leading scholars in behavioral decision-making—as a new coauthor.

Product detaljer
Sprog:
Engelsk
Sider:
496
ISBN-13:
9781292023410
Indbinding:
Paperback
Udgave:
4
ISBN-10:
1292023414
Udg. Dato:
30 jul 2013
Længde:
23mm
Bredde:
279mm
Højde:
216mm
Forlag:
Pearson Education Limited
Oplagsdato:
30 jul 2013
Forfatter(e):
Kategori sammenhænge