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Market-Based Management
- Pearson New International Edition
Engelsk Paperback
Market-Based Management
- Pearson New International Edition
Engelsk Paperback

970 kr
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23 - 25 hverdage

Om denne bog

For courses in marketing management or marketing strategy.

A focus on how marketing performance, profitability, and strategies affect profit.
Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.
This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

Product detaljer
Sprog:
Engelsk
Sider:
512
ISBN-13:
9781292020396
Indbinding:
Paperback
Udgave:
6
ISBN-10:
1292020393
Udg. Dato:
24 jul 2013
Længde:
17mm
Bredde:
213mm
Højde:
267mm
Forlag:
Pearson Education Limited
Oplagsdato:
24 jul 2013
Forfatter(e):
Kategori sammenhænge