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International Marketing Strategy: Analysis, Development and Implementation
Engelsk Paperback
International Marketing Strategy: Analysis, Development and Implementation
Engelsk Paperback

755 kr
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Om denne bog
Now in its tenth edition, this popular text has been comprehensively updated and revised to reflect changing world events that are impacting international marketing and the challenges posed by the latest developments . The text provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments. An exciting range of features including Management Challenges, Illustrations and contemporary case studies guide you through the complexities of international marketing as it responds to a rapidly changing environment.
Product detaljer
Sprog:
Engelsk
Sider:
544
ISBN-13:
9781473795938
Indbinding:
Paperback
Udgave:
10
ISBN-10:
1473795931
Udg. Dato:
18 apr 2025
Længde:
25mm
Bredde:
261mm
Højde:
195mm
Forlag:
Cengage Learning EMEA
Oplagsdato:
18 apr 2025
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