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Marketing Strategy and Competitive Positioning
Engelsk Paperback
Marketing Strategy and Competitive Positioning
Engelsk Paperback

803 kr
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6 - 8 hverdage

Om denne bog

The ideal text to help you develop your knowledge around rigorous marketing strategies from formulation to implementation

Marketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd and Lee, helps you grow an in-depth understanding of how to develop and implement a marketing strategy, and achieve sustainable competitive positioning.

This text is suitable for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.

By focusing on competitive positioning that lies at the heart of marketing strategy, this text introduces an in-depth discussion of the marketing processes to achieve competitive advantage in a business environment.

Key features include:

  • Focus on two central issues in marketing strategy formulation – identifying target markets and creating a differential advantage
  • Increased emphasis on competing through differentiation and customer knowledge, including new business models
  • Updated content to reflect changed context and impacts on businesses, consumers/society and marketing activity
  • Emphasis on competing globally within a digitalization context
  • Updated vignettes and new case studies to help you connect marketing principles with practical applications
Product detaljer
Sprog:
Engelsk
Sider:
592
ISBN-13:
9781292725017
Indbinding:
Paperback
Udgave:
8
ISBN-10:
129272501X
Udg. Dato:
15 maj 2024
Længde:
34mm
Bredde:
196mm
Højde:
264mm
Forlag:
Pearson Education Limited
Oplagsdato:
15 maj 2024
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