Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv
Strategic Marketing Decisions In Global Markets
Engelsk Paperback
Se mere i:
Strategic Marketing Decisions In Global Markets
Engelsk Paperback

1.208 kr
Tilføj til kurv
Sikker betaling
6 - 8 hverdage

Om denne bog
This groundbreaking text analyses the decisions within the overall planning process of strategy development within a global context. The text identifies the issues faced at each stage of the strategic process and focuses on how more effective decisions can be made with the marketing environment.Strategic Marketing Decisions in global markets meets the needs of marketing students and practitioners in an up-to-date and innovative manner. It recognises the increasing time pressures of both students and managers and so strives to maintain the readability and clarity through a straightforward and logical structure that will enable them to apply their learning to the tasks ahead.
Product detaljer
Sprog:
Engelsk
Sider:
342
ISBN-13:
9781844801428
Indbinding:
Paperback
Udgave:
ISBN-10:
184480142X
Kategori:
Udg. Dato:
2 sep 2004
Længde:
22mm
Bredde:
219mm
Højde:
277mm
Forlag:
Cengage Learning EMEA
Oplagsdato:
2 sep 2004
Forfatter(e):
Kategori sammenhænge