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Hospitality Marketing and Consumer Behavior
- Creating Memorable Experiences
Engelsk Hardback
Hospitality Marketing and Consumer Behavior
- Creating Memorable Experiences
Engelsk Hardback

1.243 kr
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Om denne bog

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.

Product detaljer
Sprog:
Engelsk
Sider:
360
ISBN-13:
9781771883788
Indbinding:
Hardback
Udgave:
ISBN-10:
1771883782
Kategori:
Udg. Dato:
19 jun 2017
Længde:
24mm
Bredde:
235mm
Højde:
158mm
Forlag:
Apple Academic Press Inc.
Oplagsdato:
19 jun 2017
Forfatter(e):
Kategori sammenhænge