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Tourism, Hospitality and Digital Transformation
- Strategic Management Aspects
Engelsk
Bogcover for Tourism, Hospitality and Digital Transformation af , 9780367150006
Specifikationer
Sprog:
Engelsk
Sider:
228
ISBN-13:
9780367150006
Indbinding:
Paperback
ISBN-10:
036715000X
Udg. Dato:
15 okt 2019
Størrelse i cm:
15,7 x 23,5 x 1,3
Oplagsdato:
15 okt 2019

Tourism, Hospitality and Digital Transformation

- Strategic Management Aspects
Engelsk
Paperback 2019
Format:

Bog beskrivelse

Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries. This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It examines a wide scope of topics, from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance.

The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies.

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Specifikationer
Sprog:
Engelsk
Sider:
228
ISBN-13:
9780367150006
Indbinding:
Paperback
ISBN-10:
036715000X
Udg. Dato:
15 okt 2019
Størrelse i cm:
15,7 x 23,5 x 1,3
Oplagsdato:
15 okt 2019
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