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Developing Insights on Branding in the B2B Context
- Case Studies from Business Practice
Engelsk Hardback
Developing Insights on Branding in the B2B Context
- Case Studies from Business Practice
Engelsk Hardback

970 kr
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Om denne bog
This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use.
Product detaljer
Sprog:
Engelsk
Sider:
264
ISBN-13:
9781787562769
Indbinding:
Hardback
Udgave:
ISBN-10:
178756276X
Udg. Dato:
9 aug 2018
Længde:
22mm
Bredde:
239mm
Højde:
161mm
Forlag:
Emerald Publishing Limited
Oplagsdato:
9 aug 2018
Forfatter(e):
Kategori sammenhænge