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Leveraging Brands in Sport Business
Engelsk Paperback
Leveraging Brands in Sport Business
Engelsk Paperback

910 kr
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23 - 25 hverdage

Om denne bog

This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.

Product detaljer
Sprog:
Engelsk
Sider:
262
ISBN-13:
9780415534857
Indbinding:
Paperback
Udgave:
ISBN-10:
0415534852
Kategori:
Udg. Dato:
5 aug 2013
Længde:
16mm
Bredde:
178mm
Højde:
252mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
5 aug 2013
Forfatter(e):
Kategori sammenhænge