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International Sport Business
- Current Issues, Future Directions
Engelsk Paperback
International Sport Business
- Current Issues, Future Directions
Engelsk Paperback

425 kr
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6 - 8 hverdage

Om denne bog

International Sport Business: Current Issues, Future Directions offers a contemporary and forward-looking survey of the global sport industry, introducing the key themes, trends and critical issues that will impact decision-making and strategy in sport business in the coming decade and beyond.

Against a background of globalisation, disruption and social change, the book explores key influences on the development and commercialisation of the sport industry. It examines themes such as governance, the social role of sport, value chains and innovation, the increasing importance of data, digital technology and leadership. Every chapter includes cutting-edge case studies, commentaries, examples of best practice and interviews with leading sport business professionals, encouraging the reader to reflect on the factors that determine success in international sport business. The book also looks ahead, imagining potential scenarios for the future of sport.

Thought-provoking, underpinned by research evidence and intended to generate debate and discussion, this is the perfect foundation text for any international sport business course, and an essential guide to the future for sport business practitioners and policy-makers.

An accompanying eResource provides reflective questions for each chapter.

Product detaljer
Sprog:
Engelsk
Sider:
234
ISBN-13:
9780367312824
Indbinding:
Paperback
Udgave:
ISBN-10:
0367312824
Udg. Dato:
1 jun 2022
Længde:
21mm
Bredde:
245mm
Højde:
174mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
1 jun 2022
Forfatter(e):
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