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Marketing Finance

Af: Keith Ward Engelsk Paperback

Marketing Finance

Af: Keith Ward Engelsk Paperback
Tjek vores konkurrenters priser
Building on the author''s previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan.

Professor Ward also concentrates on how financial input in marketing can create shareholder value and demonstrates how to achieve the required integration of the finance function with marketing for the successful modern business.

Marketing Finance is backed up with a number of integrated industry examples and case studies to demonstrate the success and failure caused by the marketing finance interface.
Tjek vores konkurrenters priser
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kr 431
Fragt: 39 kr
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20 kr
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God 4 anmeldelser på
Tjek vores konkurrenters priser
Building on the author''s previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan.

Professor Ward also concentrates on how financial input in marketing can create shareholder value and demonstrates how to achieve the required integration of the finance function with marketing for the successful modern business.

Marketing Finance is backed up with a number of integrated industry examples and case studies to demonstrate the success and failure caused by the marketing finance interface.
Produktdetaljer
Sprog: Engelsk
Sider: 368
ISBN-13: 9780750657709
Indbinding: Paperback
Udgave:
ISBN-10: 0750657707
Udg. Dato: 4 nov 2003
Længde: 23mm
Bredde: 233mm
Højde: 157mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 4 nov 2003
Forfatter(e): Keith Ward
Forfatter(e) Keith Ward


Kategori Budgettering og økonomistyring


ISBN-13 9780750657709


Sprog Engelsk


Indbinding Paperback


Sider 368


Udgave


Længde 23mm


Bredde 233mm


Højde 157mm


Udg. Dato 4 nov 2003


Oplagsdato 4 nov 2003


Forlag Taylor & Francis Ltd

Kategori sammenhænge