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Agile Marketing Strategies

- New Approaches to Engaging Consumer Behavior
Af: Rajagopal Engelsk Paperback

Agile Marketing Strategies

- New Approaches to Engaging Consumer Behavior
Af: Rajagopal Engelsk Paperback
Tjek vores konkurrenters priser
This book discusses the analysis of consumer behavior as a fundamental tool to build agility in business models and strategies. Exploring recent scientific developments in neurobehavioral research, this book argues that the development of agile marketing strategies requires an examination of neurobehavioral experiences in visual merchandising, shopping, and consumption, and an understanding cognitive synchronization with emotions, such as eye movements, gestures, verbal manifestation, and encoding behavior among consumers. The author discusses possible approaches to measure neuro-responses during a consumer’s shopping experience, both in-store and online. Such approaches will help firms to understand real-time neurobehavioral effects and improve the marketing capabilities of the firm accordingly. Discussing new strategies suitable to co-create agile business models in association with the market players and consumers, this interdisciplinary work engages scholarship on business agility, consumer behavior, social intervention, collective intelligence, decision-making, and stakeholder values.
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This book discusses the analysis of consumer behavior as a fundamental tool to build agility in business models and strategies. Exploring recent scientific developments in neurobehavioral research, this book argues that the development of agile marketing strategies requires an examination of neurobehavioral experiences in visual merchandising, shopping, and consumption, and an understanding cognitive synchronization with emotions, such as eye movements, gestures, verbal manifestation, and encoding behavior among consumers. The author discusses possible approaches to measure neuro-responses during a consumer’s shopping experience, both in-store and online. Such approaches will help firms to understand real-time neurobehavioral effects and improve the marketing capabilities of the firm accordingly. Discussing new strategies suitable to co-create agile business models in association with the market players and consumers, this interdisciplinary work engages scholarship on business agility, consumer behavior, social intervention, collective intelligence, decision-making, and stakeholder values.
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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 251
ISBN-13: 9783031042140
Indbinding: Paperback
Udgave:
ISBN-10: 303104214X
Kategori: Arbejds- & erhvervspsykologi
Udg. Dato: 20 jul 2023
Længde: 0mm
Bredde: 148mm
Højde: 210mm
Forlag: Springer International Publishing AG
Oplagsdato: 20 jul 2023
Forfatter(e): Rajagopal
Forfatter(e) Rajagopal

Kategori Arbejds- & erhvervspsykologi

ISBN-13 9783031042140

Sprog Engelsk

Indbinding Paperback

Sider 251

Udgave

Længde 0mm

Bredde 148mm

Højde 210mm

Udg. Dato 20 jul 2023

Oplagsdato 20 jul 2023

Forlag Springer International Publishing AG