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Competitive Branding Strategies
- Managing Performance in Emerging Markets
Af: Rajagopal
Engelsk Hardback
Competitive Branding Strategies
- Managing Performance in Emerging Markets
Af: Rajagopal
Engelsk Hardback

970 kr
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Sikker betaling
23 - 25 hverdage

Om denne bog

Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, companies need to analyze their competitive choices to determine their brand equity in the marketplace. As such, it is necessary for companies to develop customer-focused brands to gain competitive advantage.

This book enhances knowledge on developing competitive brands in emerging markets, particularly the BRICS countries. It provides the necessary guidance with proven strategies for building successful brands, the decisions and options faced by brand managers, and the tools to manage brands effectively. It develops new dimensions on brand management strategies by analyzing best practices based on proven strategies. Readers will not only gain insight into international brand competition, but also into the organizational support necessary to build and manage a powerful brand. It is a necessary read for all MBA students and scholars in marketing, especially those who seek to gain new insight in the rapidly changing global marketplace.



Product detaljer
Sprog:
Engelsk
Sider:
288
ISBN-13:
9783030249328
Indbinding:
Hardback
Udgave:
ISBN-10:
3030249328
Udg. Dato:
8 okt 2019
Længde:
0mm
Bredde:
148mm
Højde:
210mm
Forlag:
Springer Nature Switzerland AG
Oplagsdato:
8 okt 2019
Forfatter(e):
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