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Brands and Branding

- Strategy to Build and Nurture Brands
Af: Suraj Commuri, Ashita Aggarwal Engelsk Paperback

Brands and Branding

- Strategy to Build and Nurture Brands
Af: Suraj Commuri, Ashita Aggarwal Engelsk Paperback
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This volume examines the importance of strategic brand imaging and brand management. It covers the fundamentals of launching, growing, leveraging, and managing brands in a global context, the strategic decisions related to brand building, and the integration of the 4Ps in implementing the brand strategy. The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior, the research methods that every brand manager must be familiar with, brand architecture, portfolio, brand equity, and valuation.

Branding requires vision to foresee, logic to understand the market, and the art of understanding consumers. This book is a guide for readers and professionals who are interested in all aspects of branding and brand building. It will also be useful for scholars and students of Marketing, Advertising and Brand Management, Business Studies, Business Communication, Media and Journalism and Public Relations, and for marketing professionals. It will help them understand fundamentals and practical application of brand management.

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This volume examines the importance of strategic brand imaging and brand management. It covers the fundamentals of launching, growing, leveraging, and managing brands in a global context, the strategic decisions related to brand building, and the integration of the 4Ps in implementing the brand strategy. The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior, the research methods that every brand manager must be familiar with, brand architecture, portfolio, brand equity, and valuation.

Branding requires vision to foresee, logic to understand the market, and the art of understanding consumers. This book is a guide for readers and professionals who are interested in all aspects of branding and brand building. It will also be useful for scholars and students of Marketing, Advertising and Brand Management, Business Studies, Business Communication, Media and Journalism and Public Relations, and for marketing professionals. It will help them understand fundamentals and practical application of brand management.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 296
ISBN-13: 9781032600437
Indbinding: Paperback
Udgave:
ISBN-10: 1032600438
Kategori: Reklame
Udg. Dato: 6 nov 2023
Længde: 22mm
Bredde: 233mm
Højde: 154mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 6 nov 2023
Forfatter(e): Suraj Commuri, Ashita Aggarwal
Forfatter(e) Suraj Commuri, Ashita Aggarwal

Kategori Reklame

ISBN-13 9781032600437

Sprog Engelsk

Indbinding Paperback

Sider 296

Udgave

Længde 22mm

Bredde 233mm

Højde 154mm

Udg. Dato 6 nov 2023

Oplagsdato 6 nov 2023

Forlag Taylor & Francis Ltd