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Competitive Branding Strategies

- Managing Performance in Emerging Markets
Af: Rajagopal Engelsk Paperback

Competitive Branding Strategies

- Managing Performance in Emerging Markets
Af: Rajagopal Engelsk Paperback
Tjek vores konkurrenters priser

Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, companies need to analyze their competitive choices to determine their brand equity in the marketplace. As such, it is necessary for companies to develop customer-focused brands to gain competitive advantage.

This book enhances knowledge on developing competitive brands in emerging markets, particularly the BRICS countries. It provides the necessary guidance with proven strategies for building successful brands, the decisions and options faced by brand managers, and the tools to manage brands effectively. It develops new dimensions on brand management strategies by analyzing best practices based on proven strategies. Readers will not only gain insight into international brand competition, but also into the organizational support necessary to build and manage a powerful brand. It is a necessary read for all MBA students and scholars in marketing, especially those who seek to gain new insight in the rapidly changing global marketplace.


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Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, companies need to analyze their competitive choices to determine their brand equity in the marketplace. As such, it is necessary for companies to develop customer-focused brands to gain competitive advantage.

This book enhances knowledge on developing competitive brands in emerging markets, particularly the BRICS countries. It provides the necessary guidance with proven strategies for building successful brands, the decisions and options faced by brand managers, and the tools to manage brands effectively. It develops new dimensions on brand management strategies by analyzing best practices based on proven strategies. Readers will not only gain insight into international brand competition, but also into the organizational support necessary to build and manage a powerful brand. It is a necessary read for all MBA students and scholars in marketing, especially those who seek to gain new insight in the rapidly changing global marketplace.


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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 288
ISBN-13: 9783030249359
Indbinding: Paperback
Udgave:
ISBN-10: 3030249352
Kategori: Udviklings- & Vækstøkonomi
Udg. Dato: 8 okt 2020
Længde: 0mm
Bredde: 148mm
Højde: 210mm
Forlag: Springer Nature Switzerland AG
Oplagsdato: 8 okt 2020
Forfatter(e): Rajagopal
Forfatter(e) Rajagopal

Kategori Udviklings- & Vækstøkonomi

ISBN-13 9783030249359

Sprog Engelsk

Indbinding Paperback

Sider 288

Udgave

Længde 0mm

Bredde 148mm

Højde 210mm

Udg. Dato 8 okt 2020

Oplagsdato 8 okt 2020

Forlag Springer Nature Switzerland AG

Kategori sammenhænge