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From Brand Vision to Brand Evaluation
Engelsk Paperback
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From Brand Vision to Brand Evaluation
Engelsk Paperback

720 kr
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Om denne bog

Seeing the world''s biggest brands gain ground over the world''s markets, you can''t deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works.

This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns. This is the book that will take students to the next level with the skills to develop and implement their own branding strategy.

Product detaljer
Sprog:
Engelsk
Sider:
392
ISBN-13:
9781856177733
Indbinding:
Paperback
Udgave:
3
ISBN-10:
1856177734
Kategori:
Udg. Dato:
18 mar 2010
Længde:
24mm
Bredde:
153mm
Højde:
227mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
18 mar 2010
Forfatter(e):
Kategori sammenhænge