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Brand Positioning

- Connecting Marketing Strategy and Communications
Af: Karel Jan Alsem, Erik Kostelijk Engelsk Paperback

Brand Positioning

- Connecting Marketing Strategy and Communications
Af: Karel Jan Alsem, Erik Kostelijk Engelsk Paperback
Tjek vores konkurrenters priser

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy.

Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand identity and brand image, and analysing how these can be transformed into a successful positioning strategy, using international case studies, examples and practical exercises.

This textbook will be core reading for advanced undergraduate and postgraduate students of marketing strategy, branding, marketing communications and consumer behaviour. It will also be of great value to marketing and communications professionals looking to develop and maintain their company’s brand.

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Tjek vores konkurrenters priser
Normalpris
kr 431
Fragt: 39 kr
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20 kr
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Tjek vores konkurrenters priser

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy.

Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand identity and brand image, and analysing how these can be transformed into a successful positioning strategy, using international case studies, examples and practical exercises.

This textbook will be core reading for advanced undergraduate and postgraduate students of marketing strategy, branding, marketing communications and consumer behaviour. It will also be of great value to marketing and communications professionals looking to develop and maintain their company’s brand.

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Produktdetaljer
Sprog: Engelsk
Sider: 254
ISBN-13: 9780367250195
Indbinding: Paperback
Udgave:
ISBN-10: 0367250195
Kategori: Reklame
Udg. Dato: 6 feb 2020
Længde: 13mm
Bredde: 246mm
Højde: 179mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 6 feb 2020
Forfatter(e): Karel Jan Alsem, Erik Kostelijk
Forfatter(e) Karel Jan Alsem, Erik Kostelijk

Kategori Reklame

ISBN-13 9780367250195

Sprog Engelsk

Indbinding Paperback

Sider 254

Udgave

Længde 13mm

Bredde 246mm

Højde 179mm

Udg. Dato 6 feb 2020

Oplagsdato 6 feb 2020

Forlag Taylor & Francis Ltd