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Principles and Practice of Social Marketing
- An International Perspective
Engelsk Hardback
Principles and Practice of Social Marketing
- An International Perspective
Engelsk Hardback

1.243 kr
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Om denne bog
This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter. Every chapter is fully illustrated with real-life examples, including campaigns that deal with racism, the environment and mental health. The book also shows how social marketing influences governments, corporations and NGOs, as well as individual behaviour. The author team combine research and teaching knowledge with hands-on experience of developing and implementing public health, social welfare and injury prevention campaigns to give you the theory and practice of social marketing.
Product detaljer
Sprog:
Engelsk
Sider:
524
ISBN-13:
9780521194501
Indbinding:
Hardback
Udgave:
ISBN-10:
0521194504
Kategori:
Udg. Dato:
28 okt 2010
Længde:
36mm
Bredde:
191mm
Højde:
249mm
Forlag:
Cambridge University Press
Oplagsdato:
28 okt 2010
Forfatter(e):
Books from the same author
Kategori sammenhænge