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Strategic Public Relations Writing

- Proven Tactics and Techniques
Af: Jim Eggensperger, Jeanne Salvatore Engelsk Paperback

Strategic Public Relations Writing

- Proven Tactics and Techniques
Af: Jim Eggensperger, Jeanne Salvatore Engelsk Paperback
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Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator. 

The book focuses on the strategic aspect of public relations writing that distinguishes it from other writing, such as journalistic or academic. It highlights the essential types of writing necessary for effective public relations in multiple media channels, demonstrated by contemporary cases direct from practitioners working today. Overviews of the various tactical formats that must be mastered for powerful, strategic public relations—ranging from social media posts and website updates to podcasts, speeches and infographics—prepare students to be effective and up-to-date professionals. Full of examples and exercises, the book’s strength is in its practical utility for career preparation and success. 

This text is suited to public relations writing courses at the undergraduate and postgraduate level, particularly those with a focus on strategy or that combine strategy and writing into one course. 

Online resources include chapter outlines; a testbank; sample homework, paper and portfolio-building assignments; and lecture slides. They can be accessed at www.routledge.com/ 9781032163871.

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Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator. 

The book focuses on the strategic aspect of public relations writing that distinguishes it from other writing, such as journalistic or academic. It highlights the essential types of writing necessary for effective public relations in multiple media channels, demonstrated by contemporary cases direct from practitioners working today. Overviews of the various tactical formats that must be mastered for powerful, strategic public relations—ranging from social media posts and website updates to podcasts, speeches and infographics—prepare students to be effective and up-to-date professionals. Full of examples and exercises, the book’s strength is in its practical utility for career preparation and success. 

This text is suited to public relations writing courses at the undergraduate and postgraduate level, particularly those with a focus on strategy or that combine strategy and writing into one course. 

Online resources include chapter outlines; a testbank; sample homework, paper and portfolio-building assignments; and lecture slides. They can be accessed at www.routledge.com/ 9781032163871.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 216
ISBN-13: 9781032163871
Indbinding: Paperback
Udgave:
ISBN-10: 1032163879
Kategori: PR
Udg. Dato: 28 jun 2022
Længde: 18mm
Bredde: 253mm
Højde: 178mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 28 jun 2022
Forfatter(e): Jim Eggensperger, Jeanne Salvatore
Forfatter(e) Jim Eggensperger, Jeanne Salvatore

Kategori PR

ISBN-13 9781032163871

Sprog Engelsk

Indbinding Paperback

Sider 216

Udgave

Længde 18mm

Bredde 253mm

Højde 178mm

Udg. Dato 28 jun 2022

Oplagsdato 28 jun 2022

Forlag Taylor & Francis Ltd